UMAMI: The Sushi Explorer
UI/UX Design | Visual Design
Role: UI/UX Designer
Duration: 1 month
Softwares: Sketch, Photoshop, Illustrator
Platform: iOS
Description
Umami is created for users to explore various sushi restaurants in their cities. This provides more personalized and specific searching experience to the users than other restaurant-searching tools. Aside from searching experience, we also focus on the interaction between users; users can make sushi buddies within the app. I believe Umami will be the best sushi-searching tool, which brings awesome sushi experience to the users.
Challenge
We would like to make Umami be the searching tool young people use whenever they want to have sushi; however, the existing searching tool is popular already. The challenge is make the function of Umami more convenient and personalized, in order to make Umami competitive to these tools.
Problem
There are many sushi lovers in the America; however, the existing searching apps are searching for every type of restaurant, which is not specific enough. We create Umami to provide a searching experience, which is more detailed, personalized, and interactive, to the customers.
Target Audience
According to the industry statistics in IBIS World, there are 17,717 Sushi Restaurants businesses in the US as of 2021, an increase of 3.5% from 2020. From reading the data, we can realize that sushi has a huge group of consumers over the country. Therefore, the target audience of Umami, a sushi explorer app, can be really inclusive since everyone can be a sushi lover, they can simply connect each other and explorer more and more good sushi place in their district!
Source: https://www.ibisworld.com/industry-statistics/number-of-businesses/sushi-restaurants-united-states/
Goal
Umami created a mobile app that allows users to quickly and easily explore in order to find the ideal sushi restaurant in their locations; Furthermore, users can connect to others within the app to create their own social circle.
Persona 1
Bio
Lives in a rented apartment alone. Working in a start-up company. Like making new friends. Enjoy eating sushi while watching Anime.
Things like to do
• Explore Japanese culture
• Watch Anime
• Enjoy sushi
• Watch Anime
• Enjoy sushi
Needs
• Expanding social circle and make connection with
new people.
• Exploring more good sushi places he can get more
sushi to enjoy while watching Anime.
• Looking for some tools can help him to find dinning
buddies because he feels lonely living alone.
new people.
• Exploring more good sushi places he can get more
sushi to enjoy while watching Anime.
• Looking for some tools can help him to find dinning
buddies because he feels lonely living alone.
Persona 2
Bio
Lives in a rented apartment, 2.5 rooms, with his friends. Working in a high-tech company. Likes hosting people. After a long day at work, he likes to have a sushi night with his roommates..
Things like to do
• Hang out with friends
• Watch Variety Show
• Enjoy Asian Food
• Watch Variety Show
• Enjoy Asian Food
Needs
• Looking for a searching tool helps him to make
decision about what to eat whenever he eats out.
• Expanding social circle and make more connection
with new people.
decision about what to eat whenever he eats out.
• Expanding social circle and make more connection
with new people.
Information Architecture
User Flows
Feature 1: Search and Explore
Explore more sushi restaurants by locations and check the availability before making decision.
Feature 2: Review
Let’s preview the sushi restaurant before making decision; and write down what is in your mind with the dishes in there.
Feature 3: Profile and Friends
User can build up his/her own profile and make more sushi buddies by “friends” function.
Feature 4: Bookmark
Let’s bookmark your favorite restaurant so you can access their details much easier next time!
