CASISM: Customize Phone Case
UI/UX Design
Role: UI/UX Designer
Duration: 1 month
Softwares: Figma, Photoshop, Illustrator
Platform: Desktop, mobile web
Background
The users of smartphone keep raising these years. Smartphones are expensive, which makes most of the users would love to protect them from physical damage; however, it's kind of boring if just using thick cases without interesting design. With the design and the cases we provide, you can expect the same high quality cases that are built to be dropped, and also look cool and creative at the same time. Casism has got you covered.
Goal
Casism is a responsive website that providing service of ordering customized phone cases smoothly. Sincing during the design study, we have known that most of the interviewees mention that they have experienced at least once difficulty when ordering customized phone cases from the webpage in the current market. Our goal is to make the process simple and make everyone easier to own their unique phone cases!
Target Audience
The range of the end users of Casism can be pretty wide because we cover all the smartphone users. For this study, we focus on the users who are willing to spend on multiple phone cases.
Persona
Ada Ko
28 | Bachelor of Art | San Francisco | Fashion Designer
"I need more creative phone cases to collocate my different style of outfits."
Frustration
Frustrated the most of the case ordering websites are confusing during the process.
Goal
Order various phone cases with different designs smoothly and easily.
Desktop:
Flow 1: Ordering
The process of ordering phone cases all the way from the homepage to the confirmation
Flow2: Be Unique
Be Unique is a featured ordering method that allow users to design a unique phone cases which matches their preference
Mobile:
Flow1: Ordering
While desktop Web sites often contain a wide range of content, mobile sites display the crucial functions and features with compressed layout
Flow2: Be Unique
Order with your own design with simple process and compressed layout
